Friday, August 15, 2008

Olympic Cycling NBC Coverage and the Mirage of Providence

NBC has all of the broadcast rights for the Olympics in the U.S. If you want to see cycling in Beijing, you cannot go to a foreign website because NBC has learned from the Chinese and effectively blocked it.

Then, they don't show any cycling. I saw a little bit online but where is the track cycling? Track cycling is the most spectator friendly form of cycling. Most races last less than 5 minutes and the audience can watch. You would think this would be a shoe in.

So as of last night at 11pm Pacific Time on NBC's website, track cycling was to be shown on USA along with tennis, then, as of 6:30am, only the finals were to be shown after the tennis match because of overtime in women's soccer. Then, at 8am, cycling went back to the original schedule from the night before on the website, but the careful watcher was greeted with women's basketball. Basketball ended with 12 minutes in the half hour so what did they show? Wrap-up from other sports.

It will be a long time before I watch anything on NBC again, let alone Olympic coverage. Don't hold your breath for Saturday either.

I just wish we could watch sports that Americans are not crushingly favored. I also wish that those other sports could somehow be broadcast in the U.S. Information blackouts just feel unamerican.

Oh yeah, the British won today.

No comments: